Creative Leader & Designer
Translating tech to human
I simplify complex tech products into clear, compelling creative that helps B2B startups connect with their best-fit customers.
Trusted by Startups in Series A - D Funding
The Problem
Bad creative costs you
B2B clients
You are missing big wins with creative that fails to convert
Your Canva design screams "amateur" to enterprise clients
You have great tech but only a few understand its use case
The Solution
I will make creative your best performing asset
Hit your marketing goals with creative solutions that convert, build credibility, and connect with your audience.
Get quality leads with data-backed design
Guesswork and low-effort design will never convert. I'll align my creative approach with your goals, using performance data to continuously refine and improve my work.
Ad Campaigns
Landing Pages
Concept to Execution
Explain your product value in seconds
Poor messaging and visuals hide your product value. I'll develop solutions that link your product features to prospects' pain points, helping them quickly grasp why they need what you're selling.
Value Proposition Messaging
Interactive Product Demos
Product Explainers & Mockups
Build prospect trust with cohesive branding
If your brand looks slipshod, your tech will be seen as such. I will help your teams maintain brand consistency across all customer touchpoints, building trust and respect with the audience you're trying to reach.
Branding & Design Systems
Website Design & Webflow
Sales & Marketing Materials
Internal Processes
About
Let me introduce
myself
Hi! I’m Ksenia, a Creative Leader and Designer who excels in remote work environments, fitting seamlessly where needed, from C-suite execs to broader teams.
Building high-performing creative teams & driving agency growth through strategic leadership
You know how sometimes you join a small team and end up being part of something much bigger? That's exactly what happened to me at UTTR. I started as a freelancer in a team of three, but quickly became a key player in transforming UTTR into a company of over 30 people. I built a creative department from scratch, leading a team of eight creatives across five timezones. We managed projects for more than 20 tech clients, consistently outperforming other departments. Our work earned client praise and drove UTTR's growth in the B2B tech sector. What I learned from this journey is that with the right team and strategic creative thinking, you can make a real impact in any industry. It's experiences like these that get me excited about what's possible when dedicated people work together towards a common goal.
Ksenia was the creative spark that transformed UTTR into what it is today.
Under Ksenia’s leadership, our creative team grew from just her to a team of eight, including designers, animators, Webflow devs, and copywriters. Ksenia ensured our work wowed clients and gave us that extra edge in our campaigns, delivering better client outcomes. Her energy and vision were infectious, making her an indispensable part of our growth and success.
Sam Viskovich
Founder | UTTR
A results-driven leader that built the highest-performing department.
A strong and ambitious leader, Ksenia managed a diverse team across five time zones, leading the highest-performing department. Her attention to detail ensured top-quality work, and her calm demeanor supported high-priority projects, making everyone feel confident, valued, and supported during high-pressure situations. Her courage to challenge ideas that may not fit the brief, and provide alternative solutions highlights her strength as a results-driven creative leader.
Zoe Cronin
Senior Project Manager | UTTR
Ksenia’s legacy is defined by her strong leadership, with a powerful & respected voice.
Ksenia truly shows what it means to be a 21st-century leader—she leads by example. Having worked across the globe for over 30 years, I can say it’s a rarity to encounter a creative as talented and dedicated as she is. What sets Ksenia apart is not just her ability to work hard but her egoless leadership style. She quickly zeroes in on the core issues, creating a space where ideas flourish. Her contributions are not just impactful—they drive future growth.
Jay Bertram
Senior Leadership | Bertram Consulting
Reaching target audience & a 5x increase in deals with creative campaigns
As the creative lead in a fractional marketing team for Formic, a robotic automation innovator seeking scalable, predictable marketing, we implemented a rapid testing framework and tailored creative strategy. My team and I created eye-catching animated ads and compelling messaging that cut through digital noise, connecting with Formic's niche audience. My creative efforts were crucial in simplifying Formic's value proposition and improving engagement rates. Within 2 months, my team achieved a 5x increase in Formic's key deal metric from paid channels, setting the stage for continued success in industrial automation.
10/10 engagement.
The performance numbers were incredible, increasing our conversion rate by over 100% in the first few weeks.
Philip Hegarty
Growth Marketing Lead | Formic
Fractional creative support for a global fintech valued at $7.65B
As the creative lead in a fractional marketing team for Ramp, I directed creative efforts to help internal teams meet their marketing targets. My role involved delivering conversion-focused work across various touchpoints, including landing pages, marketing assets, organic content, paid ads, emails, and pitch decks. Through close collaboration with their Head of Design, I eventually took full ownership of creative for webinar campaigns. My efficient delivery supported Ramp's marketing and sales teams in meeting their targets, and my design solutions outperformed the originals, improving conversion rates. This engagement showed my ability to work within established design systems for major fintech brands, while driving measurable results in marketing performance.
I'd work with Ksenia again in a heartbeat!
Ksenia developed a variety of marketing materials and proactive ideas, improving our webinar campaign’s landing page, which significantly increased our conversion rates. Ksenia combines creative vision with strategic marketing, making her a valuable asset to any startup looking to improve their digital presence.
Michael Manne
VP Sales | Ramp
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Brand & website update for an AI-powered platform built for enterprise clients
Leading the creative overhaul for Datch, an AI-powered mobile asset management platform, I executed a strategic brand and website redesign, targeting enterprise clients in manufacturing, energy, and utilities. The new brand featured a modern, professional aesthetic that clearly communicated Datch's core value propositions. I simplified complex product functionality into an easy-to-understand animation and tailored messaging to address enterprise needs, solving previous market approach shortcomings. The redesign included content refinement and site architecture restructuring, improving user experience. Since the new launch, site traffic increased by 44%, while lead generation jumped by 53.8%, significantly improving Datch's market position.
We saw a 44% jump in site traffic and a 53.8% increase in lead generation in just three months.
Working with Ksenia on our rebrand and website overhaul was the best decision. Her redesign perfectly aligned with our target audience, which we had previously failed to capture. She’s not just a fantastic designer but also incredibly easy to work with—responsive, insightful, and consistently on the same page. I can’t recommend Ksenia enough if you’re looking to improve your digital presence and achieve high-converting creative work.
Garrett Gomez
Chief of Staff | Datch.io
Ksenia was a joy to work with: fast, intuitive, and always in sync with my vision, making our collaboration seamless.
Working with Ksenia on a website rebrand was an absolute pleasure. Her work not only met my expectations—it far exceeded them, thanks to her impeccable design sense and strategic creative thinking. Her quick grasp of concepts, flawless execution, and creative insights were invaluable and always appreciated. Highly recommended for any tech startup in need of a top-notch creative. Ksenia—you're awesome!
Jessica Simm
Marketing Specialist | Datch.io
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